Quick reminder: Prices go up tomorrow, Saturday, for the Brand New Awards.

Established in 1943, the National Tooling and Machining Association (NTMA) aims to "help members of the U.S. precision custom manufacturing industry achieve profitable growth and business success in a global economy through advocacy, advice, education, networking, information, programs and services." Citing a misunderstanding of American manufacturing as being in trouble, NTMA wants to make sure everyone understands that is not the case and that this community is thriving. With 50 chapters acros

Established in Winnipeg, Manitoba in 1983 and originally known as The Rainbow Society, the newly renamed The Dream Factory is "a charitable organization dedicated to fulfilling the once-in-a-lifetime dreams of Manitoba children suffering from life threatening illnesses." Focusing its efforts on children from Manitoba, The Dream Factory has helped over 530 children in the past 19 years — Make-A-Wish Foundation, the biggest organization in this category, has helped 212,000 kids since 1980, j

Please excuse this brief identity-reviewing interruption so that we self-promote on our own blog. This has nothing to do with logos, brands, or identities but we figure that with so many readers on Brand New there is a good chance that many of you are moms or dads, aunts or uncles, or even grandpas and grandmas, so… Our latest project at UnderConsideration headquarters is The Adventures of You and I, a one-of-a-kind children book, customized on demand to each kid, printed individually, an

Established in 1997 in Portland, OR, Oni Press is a small-ish independent comic books publisher known and respected for its innovative and out of the mainstream titles, including the popular Scott Pilgrim series as well as more nerdy ventures like bringing to comic book life Stephen Colbert's Tek Jansen character. In Japanese folklore Oni refers to demons and devils and their logo originally featured an Oni trinket illustrated by Watchmen's Dave Gibbons. The new logo was updated in-house and rel

This Friday, February 3, 2012 is the last day for taking advantage of the early-bird pricing for the Brand New Awards. Prices will go up on Saturday. Drop-dead deadline will be March 2, 2012. All entries so far have been submitted electronically — looks like this is a popular method and it's been working nicely. If we made your lives any easier than this we would be picking up your laundry.

Joining the NFL as an expansion team in 1995, the Carolina Panthers have a total record of 131 wins and 150 losses and have even made it to the Super Bowl (XXXVIII in Houston) in which they lost to the New England Patriots. Over the weekend, which happened to be Pro Bowl weekend, the Panthers introduced a new logo designed by the NFL's creative department.

Cincinnati, Ohio-based identity designer Adam Ladd asked his 5-year-old daughter her impressions on some popular logos — my favorite is her response to the Republican Party logo. This is both adorable and some of the best and most authentic field research out there.

Established in 1878 in London, Ontario Canada, The University of Western Ontario is one of the largest universities in Canada with over 25,000 undergraduate and graduate students combined and more than 1,300 faculty. Last week they announced a change to their brand name, to Western University, and introduced a new identity designed by Toronto-based Hahn Smith Design and execution of the crest and typography by local type craftsman Ian Brignell.

Launched in 1996 and originally part of a Nickelodeon programming block called Nick at Nite, TV Land is a cable television channel aimed (according to owner MTV Networks) at the 40- to 50-year-old with a blend of original programming, classic and contemporary television series acquisitions, and movies. What originally started as a nostalgia-filled, black-and-white-tinted programming has grown into a Betty White-fueled feel-good programming. This month TV Land introduced a revised logo and a new

As you might remember, jcpenney landed in the top three of my 2011 Worst list for its bake-off approach to designing the last iteration of their logo, so it was with both high and low expectations that I approached a highly public company reimagining announced yesterday. If you don't mind, I'll repeat the same introduction from last year: First opened as a dry-goods store named the “Golden Rule” in Kemmerer, Wyoming by James Cash Penney in 1902, JCPenney today is a publicly-traded co

Established in 1987 in New York and now with 17 offices in 10 countries ITG (Investment Technology Group) is "an independent research broker partnering with global portfolio managers and traders throughout the investment process, from investment decision through to settlement." If that's a little unclear — it is to me — they help "clients understand market trends, improve performance, mitigate risk, and navigate increasingly complex markets." To coincide with its 25th anniversary, IT

Launched in 2005 by British broadcaster Channel 4, More4 is a digital television channel popular for its range of documentaries, U.S. imports like The Daily Show, reruns from its parent company, and some original programming. Announced back in November and effective this week, More4 will start "focusing more fully on popular factual and features — life enhancing content, helping viewers to get the most out of their everyday lives." In other words, downers like "documentaries, arts and curr

Established in 2006, Coyote Logistics is a third party logistics and transportation, meaning that they accommodate shipments with a variety of carriers, finding trucks that have available space in trips they are already making. According to Inc. magazine, which listed Coyote as the No. 1 company in Logistics and Transportation, it has had a 13,846.8% three-year growth. Coyote counts with over 300 employees and an aggressive (in a friendly way) attitude. This past Fall they introduced a new ident

In the latest redesign challenge from Studio 360 — we redesigned Valentine's in 2010 and Pentagram redesigned Christmans in 2006, among others — Brooklyn-based Hyperakt has been tasked with redesigning Teachers. "We began with a simple premise, that education is the key to human progress, therefore teaching is among the most important professions for humanity." The result, "all about connecting the dots," is detailed at Hyperakt's website and in their conversation with Studio 360 hos